Electronic arts business analysis business essay

Electronic arts value proposition

Software is extensively tested to ensure great playability and quality. In the s, video game consoles gained sophisticated three-dimensional graphics. Again not an attractive industry for new entrants Bargaining Power Buyers : Buyer power is high due to the extensive variety in possible substitutes. It turned out that I didn't get the job. Based on the strategic management view, it is good for managers of any organization in the similar industry or sectors to understand the five competitive forces acting and between organizations in the similar industry or sector The Porter 's Five Forces strategy framework helps understand where power lies in the business. It has successfully integrated number of technology companies in the past few years to streamline its operations and to build a reliable supply chain. There was no expression or even acknowledgement of my responses. This time it was the final hiring decision. That was just a preview of the process to come. Interactive Systems: easy to use, friendly and attractive interfaces play a big role and as key factor to consider future systems are becoming more interactive in comparison to the static systems. Product range was recently extended by purchasing leading mobile phones game manufacturer JAMDAT Inc and currently EA group is the largest manufacturer of games for mobile phones. It allows a business to determine if it can be profitable based on the industry and other competitors, in this case the competitor being Hair Cuttery EA, along with its competitors, faces the challenges of rising costs brought by the high demand of quality graphics and game play, a numerous game selection, rapid evolution of game consoles, and a highly contested but promising E-market segment brought by the online gaming trend.

Lately, there has been news of a Hair Cuttery opening up within five miles making Myra anxious about how it might effect her business.

Multiple Brands and Product Lines: Due to emerging niche markets, a broad product line must be made available in order to reach more consumers Distribution Channels: Agreements with mass-retailers, electronic specialty stores, and specialty retailers provide quick and extensive output for Inventory.

The demand of the highly profitable products is seasonal in nature and any unlikely event during the peak season may impact the profitability of the company in short to medium term. Before beginning any case, students should familiarize themselves with the model being used.

electronic arts brand guidelines

Stable free cash flow provides opportunities to invest in adjacent product segments. Pick an industry and describe how the different components of the model relate to the industry. New environmental policies — The new opportunities will create a level playing field for all the players in the industry.

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This investment has opened new sales channel for Electronic Arts EA. Marketing team analyse competitors moves by attending all industry expositions and conventions.

Electronic arts business analysis business essay

He also discussed how each segments is developed. Introduction Electronic Arts Inc.

Electronic arts strategy analysis

This market is attractive to present competitors. They managed to stretch out 3 rounds over 2 months even though it should have been less than a month based on all the dates they gave me throughout. Company products are available all over the world in conventional and electronic shops and have a competitive price. High cost structure: EA have remained competitive in market giving independent developers to seek alternative means of lowering their pricing structure, lower prices on same product in the market leaves EA on edge of the competitor. Digital Distribution has also become essential due to the downloading of titles over the Internet rising. Given the scale of expansion and different geographies the company is planning to expand into, Electronic Arts EA needs to put more money in technology to integrate the processes across the board. Computerized or electronic spreadsheets are of much more recent origin. According case 15, author talked about how game industry increases recently and what situations for game industry are. Investment in Research and Development is below the fastest growing players in the industry.

By having multiple Brands they are able to reach many niches. Recently EA came under fire for high level of violence in their games which is linked to aggressive behaviour. The company is limiting the violent content in their games but frequently it collides with what the older gamers wants, especially in the war and action games.

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