Rules for website writing

Because web copy is totally different than print copy. What works for you?

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Make a list of terms that describe your company and group together any words you use to mean the same thing. Say what you see. It is not necessarily the number of short paragraphs or sentences you have, but how easy it is for the reader to digest. Once you have this list, you can use it to review any text before you publish it. When it comes to scannability, large blocks of text are your enemy. But if you have a lot to say, there are a few tricks you can use to make the content easier to digest: Chop it Up: Keep your paragraphs and sentences as short as possible. The Wiggly Left Margin rule Some articles need to be longer than others. Images also help break up text, making your page easier to read.

Know Your Audience The web is unique as a marketing platform because it can be so hyper-targeted. He narrows his search. They treat their web visitors just like readers of printed text.

Are you reading every word beginning to end? Instead, in this post, I want to share 9 useful copywriting principles that will help you write more effective digital copy.

Who is your audience, or your target demographic? What does the competition look like? Instead, try and link others to different internal pages so they see the amazing facets of your business!

Whatever it takes… The Death To PRspeak rule When digesting a technology press release the first thing you do is strip out all of the bullshit. If you can do both in one, of course, even better — but not if personality or humour comes at the expense of usability.

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An interesting video they should watch? In newspaper articles the most newsworthy information comes first before details and background information. Your customers want to know the big picture first. A long article with all paragraphs lined up neatly, flush to the left margin, is going to be more of a challenge to read than one all broken up. Leave that to the PRs. Have you overused a certain word? In particular, if your web writing is advertising copy, it should have a broad appeal and use easy-to-understand language. And secondly, you want a search box so you know you can quickly find out what the red three-seater sofas are like. Think about this: Nobody wants to speculate about how to start a lawnmower. They go there to drive 60 miles per hour — and look at billboards.

And do you think about what makes him — or her — click? Go for cat-sat-on-the-mat syntax In his essay, Politics and the English Language, George Orwell makes fun of our need to stop sentences coming down with a bump by bolting on some ready-made bit of waffle at the end.

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The Disgustingly Simple Rule for Web Writing That's Often Hard to Swallow